Buying an expensive
perfume may be a waste of time and money as the most attractive scents are
cheap and simple, scientists claim.
A study of more than 10,000 fragrances discovered people do
not prefer the pricier alternatives on the market.
Instead, natural scents such as jasmine and mint are popular
choices.
A team from Imperial College London found the top five most
popular scents are jasmine, musk, bergamot, sandalwood and amber.
Writing in the journal PLOS ONE, they said: 'More dosh does
not necessarily mean better perfumes - some of the great fragrances of the past
were relatively cheap formulae, and it is still quite possible to mix expensive
raw materials and get an expensive mess.'
The study compared online ratings for the perfumes and their
ingredients and found geranium and lavender are the most popular pairing.
The combination of musk, vanilla and the Indian grass
vetiver was extremely popular but rarely used.
So too was the combination of jasmine and mint, which the
authors said was highly rated but not common in perfumes.
Though they may seem old-fashioned, the mathematical
analysis found 'floral notes' like geranium are popular aromas.
(Daily Mail)
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